Beroni named among FMCG’s industry’s Best of Britain products by Gama Innovation Awards

19 October, 21

Fresh frozen pasta brand Beroni has been named as a finalist in the Best of Britain category at the Gama Innovation Awards 2021. The Awards recognise outstanding innovation in the FMCG space.

The Best of Britain award category will be a showcase for the best and brightest innovations from UK companies in the FMCG sector over the past year. The judging panel is made up of top executives from the world’s leading FMCG businesses including KraftHeinz, PepsiCo and Coty. The overall winner in each category will be announced on October 28th.

Developed and manufactured in the UK, Beroni pasta dough is freshly prepared by mixing the finest durum wheat semolina with water. The fresh dough is then shaped into penne, fusilli or macaroni formats before being cooked ‘al dente’ then immediately frozen to preserve its freshness.

With families increasingly looking for quick meal solutions, and with speed to prepare being a key consideration for shoppers when buying pasta, Beroni meets these needs because it can be cooked in boiling water in only 30 seconds. It contains no preservatives or additives. It is also suitable for vegans.

Beroni pasta is available in 600g & 1Kg packs from Waitrose, Ocado, Booths and selected AF Blakemore Spar stores around the country.

Manufactured in the UK by Ebrofrost, which has supplied fresh frozen pasta to restaurants around the world since 1998, Beroni is a three-way joint venture with FMCG and retail specialist Bridgethorne, which handles commercial and marketing activity, and Food Team International, which handles retail distribution and logistics.

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