SPAR adds Christmas sparkle to own brand range

25 October, 21

SPAR, the leading symbol group in the UK, is launching its new own-label Christmas range in a brand-new red livery in-store from 25 October 2021.

The newly redesigned Christmas range will ensure customers will easily identify their Christmas favourites, with the new livery aligning to the marketing creative in-store and online.

The updated range has also received a handful of new incremental SKUs across several fresh food subcategories, enhancing SPAR’s credentials as a genuine Christmas destination.

SPAR Mince Pies

Officially the UK’s favourite festive treat, SPAR Mince Pies are back! SPAR’s range of mince pies are key items for any Christmas range as the number one Christmas staple, and customers have the option to trade up to an all butter, indulgent line.

Only available at SPAR stores, SPAR’s own label Luxury All Butter Mince Pies have been voted the ‘Best Classic Mince Pie’ for the second time in the BBC Good Food Christmas Taste Awards 2021 and joint winner in the ‘Best Classic Mince Pie’ category in the olive magazine Christmas supermarket awards 2021.

These two highly prestigious award wins are a testament to the exceptional quality and taste of SPAR’s own label Luxury All Butter Mince Pie. At only £2.00 for a pack of six, the SPAR Luxury All Butter Mince Pies will be customer’s number one staple purchase this Christmas.

On winning the two accolades, Myles Mersh, SPAR UK Brand Manager, said: “This year our own label SPAR Luxury All Butter Mince Pie is a multi-award winner, winning for two consecutive years ‘Best Classic Mince Pie’ in the BBC Good Food Christmas Taste Awards and for the first time joint winner of the ‘Best Classic Mince Pie’ category in the olive Christmas supermarket awards. This cements SPAR as the go-to retailer for mince pies this year, the foremost Christmas treat.”

BBC Good Food Christmas Taste Award said: “Our judges were impressed by the festive star design, and despite the open top, the mincemeat is golden and not burned. The deep-filled pies have buttery pastry and jammy, well-spiced mincemeat with citrussy notes.”

olive Christmas supermarket award said: “Our judges loved the open top star design of these pies. The thick pastry was well baked, whilst the filling is full of plump fruit and well balanced between sharp and sweet flavours.”

Available in stores now, SPAR is supporting the award wins on pack, with POS in store and digitally on all social channels.

Focus on frozen

SPAR has launched five new frozen products as consumers continue to look for a value solution and aim to reduce food waste.

A range of new party food SKUs (SPAR Curly Fries, SPAR Potato Wedges and SPAR Corn on the Cob) will join the range and launch at the perfect time where party food sees a huge uplift during the festive season as people host more parties for dinner guests and get together to celebrate.

Additionally, two frozen fruit lines (SPAR Raspberries and SPAR Blueberries) will also be available along with the new party food. The NPD lines are all year round products.

New SPAR frozen lines available in participating SPAR stores across the UK from 25 October 2021.


SPAR’s Limited Edition Sandwich programme continues this festive season with the return of the SPAR Turkey Feast and brand new SPAR Brie & Cranberry sandwich, which is suitable for vegetarians.

Both lines are available from 15 November, and with more people on the move than last year, these lines will drive Food-to-go sales in SPAR stores.

Both lines are part of the limited edition programme and support SPAR’s year round partnership with Marie Curie. 10p from the sale of each sandwich will be donated to Marie Curie. This helps build not only awareness for Marie Curie but also helps nurses who are caring for those in need.

SPAR Christmas Food-to-go lines will be available in participating SPAR stores from 15 November 2021.

Main meal trimmings

Celebrating with immediate family at home remains the number one planned activity for Christmas 2021, and the ‘making a meal’ target occasion will play a significant role in realising this activity.

As a result SPAR is launching two new own label lines: SPAR Pigs in Blankets and SPAR Stuffing Balls. These two new Christmas dinner staples will allow customers to target smaller occasions and embrace Christmas traditions. In-store from 13 December.

Myles Mersh, SPAR UK Brand Manager, said: “We are anticipating a family festive season this year and as a result we are encouraging SPAR stores to engage with customers as early as possible to ensure they are front of mind when it is time to purchase.

“Our 2021 Christmas range covers a number of new incremental SKUs and a wide range of customer missions over the festive period, including meal trimmings, antipasti, party food, food to go, dips, confectionery, desserts and more.”

The SPAR Brand Christmas 2021 range will be supported in-store with digital and brand-new POS and marketing creatives to ensure maximum impact.

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