Heinz unveils sauce solution – spoon friez – fry-nally allowing fans to get a decent dollop

13 July, 22

Whether they’re fries, frites or chips – the golden, crunchy, yet soft potato sticks are loved all over the world.

Being the universal treat they are, each culture has its own take on the recipe, however, what isn’t up for debate, is that French Fries without sauce is a big no-no.

According to a global study commissioned by condiment connoisseurs, Heinz, nine in 10 (95 per cent) of us simply refuse to eat one without the other.

With so much significance placed on sauce, it comes as no surprise that 84 per cent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.

With a whopping 4.5 billion French Fries eaten every single year worldwide, Heinz plans to put an end to sauce suffering this National Fries Day (13th July), by unveiling a new solution, dubbed ‘Heinz Spoon Friez’.

Fried potatoes come in many different shapes and sizes, but due to the French Fry’s classic, long, thin style, the amount of sauce scooped is minimal due to its slender frame and limited surface area.

Made out of potato and resembling the same shape of a traditional spoon, the potato ‘bowl’ head will fry-nally let sauce superfans enjoy the perfect amount of Heinz Tomato Ketchup.

Jenina Carroll-Goldin, Marketing Manager at Heinz said: “Summer soirees are officially back on the menu this year. Ready to make up for lost time, many of us will be making memories with friends and family, sharing good times and great food.

“With French Fries a common accompaniment to many dishes, it only seemed right that we explored a solution in time for the sociable summer season.

“We’re confident that the condiment concept will have a soft spot in many hungry hearts.”

For those who want to try, Heinz is launching a competition on Heinz to Home for fry fans, open from Wednesday 13th July for one week.

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