unearthed®, the leading Mediterranean food brand, is celebrating a major milestone this month as it reaches £1 million donated to international hunger charity Action Against Hunger UK, helping to save 23,000 lives globally from life-threatening hunger.
Since 2010, unearthed® has pledged a 1p donation from every pack of its products sold to Action Against Hunger UK, which aims to end hunger by preventing and treating malnutrition in over 50 countries around the world.
unearthed® first joined forces with Action Against Hunger UK when it had only three olive lines in its range. Over the last 12 years, the brand has continued its penny on a pack commitment while seeing the rapid growth and expansion of its tasty global products, which include tortillas, olives, antipasti, and a growing range of frozen pastry products.
To celebrate reaching this milestone, unearthed® is launching its #ThanksAMillion campaign to say thank you to its customers for raising funds over the last 12 years.
As part of the campaign, a team from unearthed® has joined Action Against Hunger UK and over 30 of its ambassadors, including chefs Angela Hartnett and Poppy O’Toole, on a trip to Peru to inspire other brands to engage with the charity’s fundraising programmes. The team visited some of Action Against Hunger UK’s projects, as well as tackling a 26-mile hike to Machu Picchu to raise further funds for the charity.
Carrie Hollis-Patel, Marketing Manager at The Compleat Food Group, who own unearthed®, said: “unearthed® was born from an enjoyment of world food and flavours, but we recognise that for many people in the world, food remains a necessity in short supply, rather than a joy. That’s why, when we launched the brand 12 years ago, we partnered with Action Against Hunger UK to help them in their vision for a world without hunger.
“Since then, the rapid growth of unearthed® and the support of our customers have helped the penny per pack pledge to raise an incredible £1m in donations to the charity. We want to say thank you to all our customers for making this possible and helping this charity to continue their important work in making food more accessible and enjoyable for all.”
Hannah Sanders, Head of Partnerships at Action Against Hunger UK, said: “Every penny donated helps Action Against Hunger tackle life-threatening hunger across the world, and unearthed®’s ‘penny on a pack’ commitment is a perfect way of showing this. We’re so proud to have reached the one million pound mark – a huge achievement! Thanks a million for helping us to save thousands of lives.”
