Moo Free’s new Rocky Jumble share bag builds on Choccy Rocks range’s growing popularity

22 May, 24
Leading free-from and vegan chocolate brand launches new share bag and expands distribution in ASDA stores nationwide

Leading free-from and vegan chocolate brand launches new share bag and expands distribution in ASDA stores nationwide

Moo Free, the free from and vegan chocolate experts, have launched its new Rocky Jumble share bags – a medley of chocolate covered Bunnycomb, Raisins and Moofreesas, which has gone straight into ASDA stores across the UK.

Description generated with high confidenceThe perfect size for a night in or outing, the new Rocky Jumble share bags enable retailers to offer an innovative alternative in the free from confectionery space for those who may have particular food allergies or follow a vegan lifestyle.

The launch builds on Moo Free’s success with its Choccy Rocks range using the same panning machine to evenly coat each ball of sweetness and tap into the growing popularity of chocolate sharing bags.

The Rocky Jumble share bag (100g, RRP £3) is a combination of Bunnycomb, Moo Free’s vegan honeycomb, juicy raisins, and Moofreesas, a crispy, gluten free rice ball, smothered in Moo Free’s award-winning free-from “milk” chocolate.

As with the rest of Moo Free’s range, the Rocky Jumble product is free from dairy, gluten and soya and is produced in the UK using ethical Rainforest Alliance cocoa from certified farmers. The Rocky Jumble share bag doesn’t use any single-use plastic, and the packaging can be fully recycled.

Founded in 2010, the B-Corp certified chocolatier’s premium-quality range continues to build on its distribution and listings, as well as attracting a growing consumer base. Moo Free supplies its free from chocolate to all the major multiples in the UK, wholesalers, b2b manufacturing and export customers, and reported a record year end for 2023 with 23 per cent growth versus 2022/23.

The UK’s number one privately owned free from chocolate manufacturer, Moo Free recently implemented the latest stage in its ongoing development of traceability technology, with The Hub, an innovative new traceability module that is revolutionary for its sector, as it empowers them to achieve a full trace within a few clicks – a real USP for the industry.

Andrea Jessop, Moo Free CEO comments on the new launch: “Our new Rocky Jumble share bag is the latest result of the hard work we put into developing quality products that meet our shoppers’ needs. The free-from market has seen significant growth in the last fifteen years and is now a recognised core grocery category, with Moo Free at the helm for the majority of that time.

“Treating and snacking continues to be high priority for thousands of consumers and we hope with the new Rocky Jumble share bags that people with allergies or follow a vegan diet don’t have to miss out on chocolate treats for sharing.”

ASDA will also be listing Moo Free’s Cookie Crunch Bars (35g, RRP £1.50). The perfect size for enjoying as a snack on the go, the chocolate bar is a great free from alternative to traditional dairy. Made using Moo Free’s award-winning, free-from and vegan white chocolate produced from Rainforest Alliance cocoa, the Cookie Crunch Bar is then filled with crunchy cocoa biscuit rice balls.

Jessop continues to say: “People looking for a chocolate snack to enjoy on the move can feel they’re missing out if they suffer with allergies or follow a vegan diet. Our Cookie Crunch Bars are a unique and innovative product that retailers can stock for their customers to enjoy without compromising on taste or product quality.”

The new Moo Free Rocky Jumble share bag and Cookie Crunch Bars are available in ASDA and online at

For more details on the full Moo Free range, please visit

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