Beginning October 2022, parents can pick up a free Piccolo pouch with every purchased meal in IKEA stores nationwide, offering parents a range of organic pouches spanning a variety of textures, flavours and dietary requirements.
Piccolo is passionate that children should enjoy the healthiest and most nutritious food from the very start. The brand was recently voted the ‘Happiest Baby Food Brand of 2022’ by Which?, with 100% of parents stating their baby was happy to eat Piccolo**.
With this listing, the brand strives to expand it’s out of home offering and support families with the healthy and well-balanced options when on-the-go. IKEA will now stock a variety of Stage 1 (4months+) and Stage 2 (7months+) pouches.
Stage 1: Organic Carrot, Sweet Potato & Butternut Squash 100g, Organic Pear, Apple & Spring Greens 100g, Organic Courgette, Pea & Leek 100g, Organic Sweet Potato, Apple, Pear & Beetroot 100g
Stage 2: Organic Garden Vegetable Three Grain Risotto 130g, Organic Butternut Squash Mac & Cheese 130g, Organic Tomato & Mozzarella Spaghetti 130g, Organic Sweet Potato & Meatballs 130g.
As well as receiving a free pouch with every adult meal purchased, the pouches are also available for purchase at a RRP of £1.10.
Piccolo’s founder, Cat Gazzoli, says
“As a mum of three, I know how difficult it can be to find nutritious options for my children when on the go, add a hungry baby in there and you’ve got a real handful. We’re absolutely thrilled that families can now find us in IKEA stores across the UK. Our aim is to help make it easy for busy parents to provide their babies with delicious, healthy, and convenient food wherever they shop (even when it comes to homewear!)”
