With 1 in 4 households now buying dairy-free drinks and the majority of usage occasions happening at breakfast time, Rude Heath are perfectly placed, as the UK’s 3rd largest dairy-alt drinks brand and a Great Taste Award Winning cereals’ brand, to be making their perfect pairings recommendations on-pack.
And it’s not only flavour that Rude Health have focused on; they’ve also ensured their new range has an option for everyone when it comes to functional health needs. Whatever healthy means to you, whether that’s low sugar, high fibre, gluten-free, organic or plant-based, Rude Health’s new range delivers.
As with every Rude Health launch, using high quality and natural ingredients to ensure bright, bold flavours remains key. Rude Health’s new cereal range has followed suit of its dairy-free drinks range, using only European almonds. The new Rude Health cereals range is also now 100% recyclable and made from 85% recycled materials.
Co-founder and Brand Director of Rude Health, Camilla Barnard says: ‘The wheels were in motion for this launch before we found ourselves at home for breakfast a lot last year, but that renewed focus on breakfast helped us to accelerate launching these cereals.We’re proud to deliver a range that provides what today’s breakfast lovers want; clear health messaging on pack, accessible price points, lots of plant-based options sustainably sourced and packaged (The Ultimate Granola is the only SKU in the range not suitable for vegans) and all the while delivering on our brand promise of real taste and high quality. Brits have made enough sacrifices this past 12 months, now a delicious and nutritious breakfast doesn’t need to be another one.’
With Rude Health’s new range, the healthy and sustainable choice will feel like a celebration, not a sacrifice and a delicious and nutritious start to the day is guaranteed.