Lactalis UK and Ireland has announced the expansion of its Leedammer range, with a new product that will offer shoppers a convenient way to enjoy their favourite Leerdammer cheese.
Made with authentic Dutch cheese, finely grated for perfect melting, Leerdammer Grated will be available in 160g resealable pouches.
Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, explains: “Leerdammer has a unique flavour and offering that really appeals to consumers, which is why it’s the number one cheese slices brand in the UK in value sales[i]. We are confident that launching Leerdammer Grated will not only capitalise on this demand, but also offer shoppers a convenient new way to enjoy Leerdammer.
“As the latest addition to our grated cheese portfolio, Leerdammer Grated will diversify the cheddar-dominated grated cheese market, giving shoppers an opportunity to trade up from their usual purchases.”
Leerdammer Grated 160g will be listed in Tesco stores nationwide from 3rd April followed by Waitrose stores nationwide from 29th July. RRP. £2.35.
