Nurishment, the UK’s number one nutritionally enriched milk drink,* is launching a new range of no-added-sugar drinks that will also feature two additional flavours – and to coincide with the launch, the popular milk drink has launched a nationwide campaign to find 15 taste testers to try out the new drinks before they launch.
Nurishment has been a popular nutritious, pick-me-up-drink in the UK for more than 40 years. The milk drinks are a good source of protein and calcium, contains 13 vitamins and minerals and stand out on the shelf due to its iconic can.
For the first time ever, Nurishment is launching a selection of no-added-sugar drinks in a new 330ml bottle featuring four of the original flavours alongside two brand new ones. The deliciously nutty hazelnut and the rich and smooth coffee flavours will be launched for the first time and will be part of the no-added-sugar range featuring the much-loved favourites, strawberry, chocolate, vanilla and banana.
The no-added-sugar collection will feature the same amount of minerals and vitamins** as the Nurishment Original range, 17.8 grams of protein per portion, will have absolutely no added sugar and will ensure that Nurishment continues to be the perfectly nutritious pick me up, go-to drink.
Talking about the new launch, Dorota Dziedzic, Brand Manager for Nurishment, says: “Nurishment’s no-added-sugar range meets the expectations of consumers for nutritionally enriched drinks that are still packed full of goodness and flavour. Our new range is enriched with the same amount of minerals and vitamins than Nurishment Original and even though there is no added sugar, we have not compromised on taste. The new selection is as tasty as the Original.
“And we are thrilled to enlarge our range with two new no-added-sugar flavours – Hazelnut and Coffee. We have polled our Nurishment fans and they said they were looking for more ‘modern’ flavours that suited more sophisticated palates, which has led to the launch of the hazelnut and coffee flavours. Coffee is one of the most widely consumed drinks in the UK, so we thought it was about time we got in on the act!
“We thought that it would be great to launch the new brand with a nationwide campaign to find 15 taste testers to give us genuine feedback on the no-added sugar Nurishment and new flavours. We can’t wait to hear what they think.”
The new launches and campaign coincide with Nurishment’s summer billboard and radio campaign, which focuses on the affordability and rejuvenating benefits of the nutritionally enriched milk drink with the campaign tagline ‘Smash 3pm You with that 10am Vibe’.
The billboards will appear at key locations around London, while music lovers who are tuned into Capital, Heart, Greatest Hits and Kiss in London will be able to hear the latest campaign.
